227. Strategies for Successful Scaling with Juliana Marulanda

In this episode, Juliana discusses the challenges and strategies for scaling marketing agencies. She discusses the importance of avoiding burnout and finding a balance between growth and scaling. Juliana also shares her expertise in helping agencies navigate the journey of scaling and offers insights from her experience working with various agencies.

What you will learn in this episode:

  • Reasons to scale your agency
  • Fallacies of benefits of scaling
  • Impacting a community through scaling
  • Common pitfalls to avoid when scaling an agency
  • The downsides of failing to create process documentation when scaling
  • How to effectively delegate tasks when scaling your agency
  • How to manage resources and capacity while scaling
  • The best ways to maximize client retention after onboarding
The Innovative Agency

Juliana Marulanda

ScaleTime Founder

Juliana Marulanda is a business operations expert, speaker, and the founder of ScaleTime. With over 20+ years of experience across Wall Street, the non-profit sector, technology startups, and family-owned businesses, she now helps service-based businesses. For the past 3 years, ScaleTime has implemented custom processes and systems for on-boarding clients and team members, deal flow, and streamlining day-to-day operations, resulting in consistent rapid revenue growth and reclaimed time for their clients. She studied at the London School of Economics and received a BS in Economics from Trinity College, where she graduated with honors and was the recipient of the prestigious Pi Gamma Mu award.

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