There’s nothing like mother dear to tell you or make you aware, either by her own volition or one’s own insecurities, how there’s always, ahem, how do you say it … room for improvement. Whether you are trying to satisfy, please, or appease, our mothers have a so serious hold on how we see ourselves on this planet.

Mine is a special breed, I can’t return or exchange her … I love her and I only have one. But she always said to me something that stayed and probably will forever, “Compre calidad, porque lo barato sale caro.” That basically translates to “buy quality because cheap gets expensive.”

We can delve into whether my incessant need for quality control and improvement come from that one very repeated statement in the household, but let’s not go too Freud.

The first value of ScaleTime is quality,

followed by innovation and kick ass customer service. In a time where operations can sometimes become too lean, we cannot sacrifice quality for efficiency. Anyone who knows me, knows I’m all about making things more efficient. The American in me wants things better, bigger, faster. But efficiency also means room for innovation and that’s where continuous quality plays a big role.

“God Juliana, why are you such a mom?” a recent client said to me last month.

I don’t know!?!?!

Is it because I want this client, like all others to be the best version of their entrepreneurial self? Is it because I want them to do great things? Is it because I get on their ass to finish their projects and deliverables (which I often label HomeWork). Probably.

ScaleTime’s first intern, Tommy Almodovar, coined the office motto after hearing me say this several times: upgrade your shit. Yes, I know … it’s very New York. He thinks I’m demanding and forever asking him to improve, and he is absolutely right.  It became a running office joke whenever someone handed or did anything subpar, especially by their own standards. Even I am found guilty and called out – and appreciated it.

Is it wrong to ask for greatness?#UpgradeYourShit

In a funny way, we all subscribe to the notion of improvement and hold each other accountable to highest standard with one quirky little phrase.

I acquiesce to the search for greatness and I beseech you to do the same.

So for this, I ask you to be awesome, to be amazing, to test your limits and #UpgradeYourShit