Case Study: Ideas Money Art

CLIENT: Ideas Money Art (Jeff Conlon)

RESULT: Survived Baby Bonanza, cut overheads in half, productized their service offering, and took profit margins to 32%.

Sure, you’re not supposed to have favorite client, just like you’re not supposed to have a favorite child. But let’s be honest: We all do. Jeff is one of our favourite people to work with because he oozes enthusiasm from his every pore and isn’t afraid to make the hard decisions. (Flash-back sequence: What’s that, Jeff, you need our help?! We’ll be right there! Who wants mini muffins?).

Jeff came to ScaleTime with the calamity to end all calamities: The Baby Bonanza. It’s a truth universally accepted that when one leader leaves your team, your business is going to hiccup. But when three of them leave at the same time to go and make some adorable mini-humans, it’s panic stations. Ideas Money Art, a 7-figure agency, was about to suffer from a serious brain drain. Not to mention significant gift-hamper expenditure. He needed to download as much wisdom from his imminently departing leadership team as possible and create processes to sure-up his accounts in their absence.

ScaleTime jumped in headfirst to begin analysis; document the wisdom behind his departing head of accounts, art director and head of production; and implement systems which would allow the accounts to be serviced effectively going forward. Together, we pillaged the ‘dungeon drives’ of each of the team members’ computers to mine for resources which were then centralised and standardised into processes which could be utilized by the rest of the business, including the new temporary team members being brought on board. The business was streamlined to such a extent that Jeff, the ‘Madonna of Marketing’, could reinvent his business into a more profitable and automated reincarnation of itself.

Not only did Jeff avoid disaster and mass client exodus upon the temporary departure of his leadership team, …

… he was able to nail Ideas Money Art’s processes so that the agency could create a new, productized service offering and increase revenue from single digits to a 32% profit margin.

High fives all around!