7-Figure Agency Survives Baby Bonanza, Slices Overhead, Productizes Service Offering, and Takes Profit Margins to 32%.
You’re not supposed to have a favorite client, just like you’re not supposed to have a favorite child. But let’s be honest: We all do.
Please don’t tell my sister. I’m totally Mom’s favorite.
Jeff from Ideas Money Art, a 7-figure agency, is one of our favorite people to work with.
Why? Because He oozes enthusiasm from his every pore and isn’t afraid to make the hard decisions.
Flash-back sequence: What’s that, Jeff? You need our help?! We’ll be right there! Who wants mini muffins?
So, Jeff came to ScaleTime with the calamity to end all calamities:
The Baby Bonanza. Dun dun dun!
It’s a universally accepted truth in the business world that when one leader leaves your team, the company will hiccup.
But when THREE of them leave simultaneously to make adorable mewling cabbages, it’s all hands on deck, panic at the disco, five-alarm fire, and a code blue burrito you don’t want to eat.
Hear that giant sucking sound? That was Ideas Money Art about to suffer a serious brain drain.
Not to mention, they were staring down the barrel of a major gift expenditure. Diaper Genies aren’t cheap.
ScaleTime Enters the Chat
Jeff needed to download as much wisdom from his imminently departing leadership team as possible and create processes to shore up his accounts in their absence.
We jumped in headfirst to begin the analysis.
- Documented the wisdom behind his departing head of accounts, art director, and head of production.
- Implemented systems that would allow the accounts to be serviced effectively going forward.
Together, we pillaged the dungeon drives of each of the team members’ computers to mine for resources. Next, we centralized and standardized those resources into scalable, repeatable processes.
The rest of the business, including the new temporary hires, could efficiently and effectively utilize the new and improved resources and processes.
Results and High Fives, High Fives for Everyone!
The business was streamlined to such an extent that Jeff, the Madonna of Marketing, could reinvent his company into a more profitable and automated reincarnation of itself. Come on, vogue.
Not only did Jeff avoid disaster and mass client exodus upon the temporary departure of his leadership team, but he also:
Nailed Ideas Money Art’s processes so that the agency could create a new, productized service offering and increase revenue from single digits to a 32% profit margin.
High fives all around!
Want a chance to unseat Jeff and become our new favorite client? Slide on into our DMs.