Our client, Sinclair Social, is a digital agency specializing in social media. At the helm is Ayme Sinclair — a successful businesswoman and sailing enthusiast.
We helped Ayme grow her business and hire better while operating off-grid in Africa. Through the S.C.A.L.E. framework, Sinclair Social achieved a 72% reduction in overhead.
Ayme was also featured in a CNN documentary that showcased her love of sailing and how she merged it with her social media agency.
Although Ayme is a successful businesswoman and influencer, she’s also a philanthropist.
Over the years, Ayme had turned her wealth of industry experience and passion for philanthropy into a thriving digital agency. Sinclair Social focuses on partnering with socially conscious companies with a drive to make a positive impact on the world.
Ayme reached out to us because she knew something was amiss within her business. Although she had a healthy stack of legacy clients and was working on several impressive projects, profitability was low.
Another major goal Ayme had was to have her business running like a well-oiled machine so she could fully enjoy her passion for sailing.
Here’s what we did to help Ayme fix those gaps, grow her business, and achieve her sailing dreams:
With the new systems in place, hiring became such a breeze that Ayme’s assistant was able to take the reins, allowing Ayme to embark on her off-grid sailing adventure.
Even CNN caught wind of Ayme’s success and featured her in a documentary.
Through the S.C.A.L.E. framework, overhead was reduced by 72%, and Sinclair Social built a strong team of contractors whose costs aligned with the business objectives.