Digital Agency Sinclair Social Reduces Overhead by 72% While Operating Off-Grid Thanks to the S.C.A.L.E. Framework.


The Results are in

Our client, Sinclair Social, is a digital agency specializing in social media. At the helm is Ayme Sinclair — a successful businesswoman and sailing enthusiast.

We helped Ayme grow her business and hire better while operating off-grid in Africa. Through the S.C.A.L.E. framework, Sinclair Social achieved a 72% reduction in overhead. 

Ayme was also featured in a CNN documentary that showcased her love of sailing and how she merged it with her social media agency.

Before we get into the nitty-gritty of how we helped Ayme achieve these results for her business, let’s hop on into the Wayback machine to see how it all went down.

Ready? Jump!

Meet Ayme and Sinclair Social

Although Ayme is a successful businesswoman and influencer, she’s also a philanthropist.

Over the years, Ayme had turned her wealth of industry experience and passion for philanthropy into a thriving digital agency. Sinclair Social focuses on partnering with socially conscious companies with a drive to make a positive impact on the world.

With a mission like that, what could possibly go wrong?

As they say, no good deed goes unpunished. But they need to pipe down already.

Because with the S.C.A.L.E. framework, we could smooth over those pitfalls Ayme was running into. She was going to achieve her dream and philanthropic vision for Sinclair Social.

Here’s how it happened.

Ayme Meets ScaleTime

Ayme reached out to us because she knew something was amiss within her business. Although she had a healthy stack of legacy clients and was working on several impressive projects, profitability was low.

Her objectives:

  • Increase profitability
  • Enhance her odds of attracting investors
  • Continue making a positive impact on the world

Another major goal Ayme had was to have her business running like a well-oiled machine so she could fully enjoy her passion for sailing. Her dream was to sail off the coast of Africa, off the grid, for up to six weeks. We’re still waiting for our invite.

All right, so how exactly did we help Ayme grow her business and make her sailing dreams a reality?

The ScaleTime Solution for Sinclair Social

Ayme was struggling with a fundamental problem that we see in many businesses that contact us. There’s a gap, or several, in the core business processes that make up the company’s daily operations. And that’s where the money is leaking.

For Ayme, the gaps were leaking the most money in overhead and hiring costs.

Here’s what we did to help Ayme fix those gaps, grow her business, and achieve her sailing dreams:

  • Together with Ayme and her team, we were able to look into the business’s financial cogs and discover that Sinclair Social’s hiring process and white labeling of contractor’s services were hitting them hard in the pocketbook.
  • We developed streamlined hiring processes through several testing phases to create a formula so successful that it held water even without Ayme on-site to oversee things.
  • Then, we set about capturing the recipe for Sinclair Social’s ‘special sauce’ to demystify what made them unique before developing documentation and project management systems to simplify the onboarding of new team members.

With the new systems in place, hiring became such a breeze that Ayme’s assistant was able to take the reins, allowing Ayme to embark on her off-grid sailing adventure.

Even CNN caught wind of Ayme’s success and featured her in a documentary. 

Through the S.C.A.L.E. framework, overhead was reduced by 72%, and Sinclair Social built a strong team of contractors whose costs aligned with the business objectives. 

Profitability skyrocketed, and before long, it was smooth sailing for both the business and the lady behind it.

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