AJ MacQuarrie of Urban Vendor Creates an Ingenious Sales Engine with Help from ScaleTime

AJ owns a franchise that helps people quit their 9-5 by handing them a turnkey business of lucrative vending machines. Although AJ had a successful marketing campaign generating 250 fresh leads per week, there was a problem.

He didn’t have the bandwidth to follow up with 80% of them — no es bueno.

AJ had 1K leads per month but no follow-up.

 When AJ reached out to us, his team was only focused on existing franchisees. That meant the majority of new leads coming in withered and died without a sales follow-up. Money was being left on the table. 

To make matters worse:

• AJ would hire and fire salespeople impulsively
• His company had no training materials or scripts for new hires
• He didn’t recruit for different skills along his sales pipeline
• There was also no system established for tracking the performance of sales deals

But this wasn’t a problem too big for us to fix. 

ScaleTime created a sales process for the Urban Vendor team.

Within the first four months of working with us, Urban Vendor aligned their marketing and sales process and the training and performance tracking of new team members. 

With the increased capacity, AJ was able to close more accounts and faster, leaving him time to concentrate on overhauling his quality standards for his franchisees and their development.

Results:

• Revenues doubled in three months
• Hired four all-star sales professionals 
• Created an airtight and repeatable franchisee training program

Are you leaving money on the table because your sales process is non-existent? Let’s take it from no es bueno to rojo caliente.

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