Step 1: Know What You Are Selling

If you’re going to create a process for selling, you need to know what you’re selling first. Sounds obvious, but a lot of people overlook this. It goes beyond the physical service, and into the intangibles.

To get clear, create the following:

List of services with benefits

List of pain points

List of pricing

Definition of how are you different from the competition

Customer success stories

Make sure you complete this step before moving on.
And if you’d like some help, drop us a line!

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