If you’re going to create a process for selling, you need to know what you’re selling first. Sounds obvious, but a lot of people overlook this. It goes beyond the physical service, and into the intangibles.
To get clear, create the following:
List of services with benefits
List of pain points
List of pricing
Definition of how are you different from the competition
Customer success stories
Make sure you complete this step before moving on.
And if you’d like some help, drop us a line!