If you’re going to create a process for selling, you need to know what you’re selling first. Sounds obvious, but a lot of people overlook this. It goes beyond the physical service, and into the intangibles.

To get clear, create the following:

List of services with benefits

List of pain points

List of pricing

Definition of how are you different from the competition

Customer success stories

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Make sure you complete this step before moving on.
And if you’d like some help, drop us a line!