When you get an understanding of some fundamental sales metrics, you’ll know exactly how much to invest in time & money to achieve your goals.

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Average sales cycle – length of when the deal starts to when it closes

Average deal size – the average amount an engagement is sold for

Monthly revenue – amount of sales collected that month

Cost of Client Acquisition – cost of all of your sales and marketing expenses over a given period of time, divided by the number of customers acquired in that window

Closing Ratio – the percentage of closed deals to leads

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