Step 2: Understand Your Goals & Define Your Metrics

When you get an understanding of some fundamental sales metrics, you’ll know exactly how much to invest in time & money to achieve your goals.


Average sales cycle – length of when the deal starts to when it closes

Average deal size – the average amount an engagement is sold for

Monthly revenue – amount of sales collected that month

Cost of Client Acquisition – cost of all of your sales and marketing expenses over a given period of time, divided by the number of customers acquired in that window

Closing Ratio – the percentage of closed deals to leads

Make sure you complete this step before moving on.
And if you’d like some help, drop us a line!