Give me all the sales! Any client with a pulse is the client for me! That’s how we’ll GROW GROW GROW!

Please just stop right there.

Not every client is a good client — quality matters.

Let’s repeat it for the people in the back:

Quality 👏 matters 👏 in 👏 sales.

Poor-quality sales and stressing out about keeping the lights on will
kill your business growth. Chaos will ensue, and chaos isn’t scalable.

So how do you get quality sales in the first place?

With a strategic, streamlined sales process, my friends. Having a laser-focused and airtight sales process in place means you can optimize every single lead for maximum sales, growth, and ROI.

Let’s do this with S.C.A.L.E.

What’s SCALE.?

S.C.A.L.E. is a proven process we’ve created to help agency owners tame the wild beast that is external and internal processes.

Why should you care? Because S.C.A.L.E. is what’s going to fireproof your agency against behemoth, cumbersome, lumbering sales processes that cost you time, money, and productivity.

How ‘bout we stop all that like, yesterday? Here’s how S.C.A.L.E. works to optimize the sales process for yuuuge growth and revenue, effortlessly.

SCALE. See what’s happening

Agency owners, do these struggles sound all too familiar?

  • Double bookings got you double stressed.
  • Proposals keep disappearing into the Bermuda Triangle of Disorganization.
  • Call? What call? Oh sh$t!
  •  Sales lead follow ups get lost in the shuffle and are gone forever.
  • You’re so freaked out about next month’s budget, you’ll take any client who shows an interest.
  • Your business keeps having feast or famine cycles, and it’s sapping your
    enthusiasm and stressing out your team.
  • No one knows how to sell as well as you, because well, you’re the owner.
  • You know you can increase conversions along the sales process, but are stuck on how to do it.
  • You’re freaked out that if you turned on the marketing machine, then your sales engine would sputter and die.
  • Every third client you get is a nightmare and a broke as$ bi$ch (that’s harsh, I know I know).

You can’t fix things if you don’t know exactly what’s broken. The first step in the S.C.A.L.E. framework is pinpointing precisely where the problems are and so you can fix them.

Next, we look at where you are currently with your sales process and establish a baseline.

SCALE. Create a Baseline

Do you feel like you’re losing your mind?

We promise, if you fix your sales process, the problems will go away. And your desperation for a client, any old client, will too. Because when you think you can’t turn away clients, your agency goes from livin’ the dream to trapped in a nightmare.

Maybe it’s the opposite. You have all dream clients, but you want more of those and you just haven’t turned on the marketing engine because you’re still the one selling.

So, let’s freshen up your sales process and get rid of that icky feeling for good. Because you know what? You’re the prize, not the other way around.

During this part of S.C.A.L.E., we’re going to take a laser-focused look at what you’re doing right, what needs tweaking, and establish a baseline of how healthy your current sales processes are.

From here, we’ve got nowhere to go but up. So what’s the next step? It’s to pinpoint the good stuff happening in your sales process and optimize and amplify it.

SCALE. Amplify how you do it

Think we’ve gotta stop your processes in order to fix them? Well, stop right there cowboy, cowgirl, cowperson. We know you can’t just stop closing sales.

We’re catching this flight in mid-air. During the A part of S.C.A.L.E., all the good stuff you’re doing will continue and get amplified. You’ll remain profitable and growing while we fix the sales process.


  • Documenting the process so you’re not relying on memory.
  • Creating a reliable, consistent pipeline.
  • Seeing where and what the stats are.

Once we’ve got your sales process on-point, it’s time for the lead and delegate stage of the S.C.A.L.E. framework.

SCALE. Lead and delegate

You can’t be the closer with all the coffee. Delegating and tracking metrics means you’ll be handing the reins to the capable people on your team. We’ll show you the best ways to do that.

Because bottom line? You need a delegation process for your sales process to work.

As the owner, you’re probably the best sales person on the team. You’re closest to the product and you possess all the granular knowledge of it.

We’ll show you how to train your sales people so they’re the ones closing with coffee cups full of victory with a capital V. (Because coffee’s for closers 😉 )

That’s one of the most enjoyable parts of owning a business. Keep the money tap on while you get some much-needed balance in your work-life harmony.

Because guess what? The next step is where you get to exit stage right.

SCALE. Exit and oversee

Gracefully or with a bombastic bang, you get to exit from being an active part of the sales process. The final step in the S.C.A.L.E. framework will get you over the final hurdles to setting up repeatable sales processes that run on autopilot.

No more putting out forest fires. Take a breather and let your business work like a well-oiled machine without you needing to manage it all.

All you have to do now is put on the mantle of relaxed and content overseer. Keep a watch on your metrics so you can see how you’re growing and scaling in real time.

Download the Kick A$ Sales Process Checklist.
It’s free.

Get your weekends back with a sales process that can scale your agency.

With a streamlined sales process in place, you’ll eliminate the feast or famine cycle and ensure that you’re only working with good clients who can afford your services. Contact us today for a free consultation, and you’ll retain employees, increase morale, and scale your agency fast.

Start Fixing My Sales Process, ScaleTime!




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