Agency Owners Committed to Growth: Self-Evaluation Sample Answers

Discover the power of self-evaluation sample answers for improving team performance & harness that power for yourself in this blog.
An agency owner evaluating employee self appraisal answers.
An agency owner evaluating employee self appraisal answers.

Let’s face it. How we perceive ourselves impacts our careers and personal interactions.

So, how do you perceive yourself? Do you call yourself a loser anytime you fall short of your expectations? Or do you see your failures as stepping stones on the learning curve of personal growth?

Optimistic people exude confidence, a positive attitude, and a willingness to try new ideas. In contrast, pessimistic people remain stuck on their last mistake and don't see any silver lining to future mishaps.

The way you see yourself is a form of self-judgment.

It's natural for us to evaluate and judge ourselves.

This can be a strength when our perception motivates us to improve, adapt, or overcome challenges. But it's our Achille's heel if it leads to self-doubt, negative self-talk, or limits our potential.

At work, entrepreneurs, management, and staff make judgments about themselves in the workplace every day. These judgments are also known as core self-evaluations (CSEs). And they have a direct impact on our problem-solving skills, performance, and mood.

Workers with high CSEs have high emotional intelligence. They are generally better at coping with work-related stress. They have a positive outlook, take ownership of their actions, and often make great leaders.

In contrast, workers with low CSEs tend to think of themselves negatively. Their lack of confidence hinders them from taking responsibility for their actions. In turn, they hold themselves back from progressing in their careers.

CSEs focus on four key personality dimensions.

These are self-esteem, self-efficacy, locus of control, and emotional stability. These personality dimensions can help individuals and agency owners improve communication, accountability, self-awareness, and personal growth.

Is your HR team preparing for annual performance evaluations? If so, this quick guide provides a detailed overview of self-evaluation sample answers for best practices in prepping your employees and managers for the upcoming performance appraisal.

Our self evaluation performance review sample answers apply to vast industries and areas of work, including technical skills and important decision making. They can be a significant asset for staff training and development.

Why Should Agency Owners Implement Self-Evaluations?

A sign promoting evaluation for employee and management accountability.
A sign promoting evaluation for employee and management accountability.

Organizations operate in highly competitive business environments where staying one step ahead of the competition is critical. To help sharpen your company's competitive edge, your can create company appraisal policies requiring staff to self-evaluate their own performance. This self-reflection emphasizes employee accomplishments and facilitates independent performance evaluations.

So, how exactly are self evaluation answers helpful for agency owners? Let's explore the five benefits of self evaluation best practices for employees and managers:

Boost Self-Awareness

Self-awareness refers to being conscious of your character and feelings. Anyone who is self-aware knows:

  • What others say or think about them
  • How they feel about themselves
  • Who they are now
  • Who they want to become in the future

Self-aware employees know what other team members say or think about their contribution. They appreciate their current career phase and leverage their strengths to improve their performance.

Self-assessment enhances self-awareness, which in turn aids in self-improvement. These three elements are closely linked. The process begins with self-awareness, which involves stepping back and viewing yourself from an external perspective.

For instance, a manager should consider how their team views a particular problem they're facing. They should ask:

How does the team perceive the issue? Do my actions and words align with how my team members perceive them?

This approach of questioning can also be applied to understanding how friends, family, and acquaintances perceive and hear you.

As you evaluate yourself, you become aware of your strengths, shortfalls, and opportunities for improvement.

Encourage Accountability

Accountability is a strong work ethic and a must-have for the modern, professional, and success-oriented agency owner. Through it, employees become responsible for their actions, own their decisions, minimize conflict amongst team members, and easily measure their progress.

We live in a society that weaponizes accountability. For example, business owners who use accountability to punish their staff teach employees to fear the very thing that can help them and their organization succeed. So, how can agency owners turn responsibility into a strong work ethic to inspire confidence and build trust in their employees?

Simple. By incorporating self evaluations into the company culture.

Self evaluation encourages managers and employees to hold themselves accountable for their successes and mistakes.

For example, employees who set their weekly targets can use these goals to evaluate their daily tasks and hold themselves liable at the end of the week. Additionally, they can liaise with their managers and request that they hold them accountable.

Fosters Continuous Improvement

An effective continuous improvement initiative begins with self-evaluation. Agency owners who gather employee self-evaluation sample answers can use them to pinpoint areas of improvement and recommend appropriate professional development training.  

Then, prepare a transparent, systematic, and rigorous employee self-assessment. Use it to identify and prioritize areas for continuous improvement. Next, draft, test, and implement an improvement plan.

The information from your improvement plan can assist you in preparing better self appraisal comments for the next performance appraisal.

Strengthens Communication

Managers and employees who gather and use employee self-evaluation sample answers tend to communicate their ideas with greater clarity, confidence, and credibility. Here, the self evaluation answers provide valuable feedback for assessing communication skills and identifying areas for improvement.

For example, a manager who aims to inspire his team to pursue ambitious goals will use the employee self appraisal answer examples to gauge if his communication skills work.

Empowers Development

Do your employees have realistic and measurable goals and objectives for their job roles? If so, use the self-evaluation answers to analyze their progress. Make an informed decision from the employee self evaluation sample answers to change or update these goals and objectives appropriately.

Second, sample answers to self evaluation questions on accomplishments help your organization review best practices for tasks like creative solutions, employee workload, and delegation. Analyze the important information you get from the self-evaluation answers corresponding to your significant projects and use it to empower your team to tackle obstacles.

Finally, agency owners can use self-evaluation sample answers to gain valuable insight into an employee’s contribution to the organization. This insight helps you draft appropriate employee development initiatives to keep your team innovative and your business growing.

Who Completes Them And Why?

Most employees and managers prepare sample answers to self evaluation questions. The short self appraisal comments can be in-person or via email and require less than 15 minutes to complete.


Employees complete self assessments as part of their periodic performance review. This gives them an opportunity to self-reflect and perform an individual SWOT analysis. Professional growth is possible when staff leverage their strengths and find ways to improve.

A self evaluation also allows workers to critique their contribution, work ethics, and overall behavior. That way, they can find ways to improve their overall performance.


Managers undertake self assessments to view various aspects of their duties in the eyes of their subordinates. Their new outlook allows them to see how their performance and decisions affect their teams and the overall organization.

For example, by gathering negative and positive employee feedback, the managers understand their employees' capabilities, limits, and what motivates them to perform beyond set expectations. Then, they can develop appropriate employee packages and incentives that encourage an entrepreneurial spirit.

The success of collecting employee self-evaluation sample answers depends on who is on the receiving end of the self evaluation. Indeed, an agency owner who listens to feedback and acts on it for continuous improvement, not punishing staff, is tremendous.

In contrast, if employees know you will not act on the self-evaluation answers, they will provide biased comments that lean toward their best possible outcomes or not give valuable feedback.

Simple Steps To Begin Empowering Your Team

A team empowered during a self evaluation performance review.
A team empowered during a self evaluation performance review.

Are you exploring self appraisal comments for the first time? Here are the four key steps for setting up a self evaluation or self appraisal for your team’s performance assessment:

Clarify the Self Evaluation Goals and Objectives

What does your self evaluation exercise aim to achieve? List these goals and identify who you expect to participate in the self evaluation activities. Use analytical tools to prepare a checklist that captures all aspects you intend to assess.

Write the Self Assessment Questions

Use your self evaluation objectives checklist to develop appropriate questions for the exercise.

Here are examples:

  • Self Evaluation Goal or Objective: Project Planning and Implementation
  • Self Assessment Question: Who is in charge of project planning and implementation? Does the employee or management team have the appropriate skills to plan and implement the projects?
  • Self Evaluation Goal or Objective: Teamwork
  • Self Assessment Question: How often do you consult your teammates regarding your current goals and objectives? Do you value your subordinates' contributions?

Determine the Appropriate Self Evaluation Strategies

Identify the best way your employees and managers can answer the above questions.

For example, prepare questionnaires, in-person performance review interviews, and employee surveys of satisfaction. Or have a goal attainment scaling system that automatically monitors employee achievements toward the goals.

Have a Timeline for Accomplishing the Self Assessment Tasks

Finally, decide the start and end dates for the self assessment exercise. For this, you can break down the self evaluation into various stages to capture answers reflecting the current work season.

Self-Evaluation Breakdown

Next, we demonstrate self assessment employee self evaluation sample answers to inspire you as you prepare for an upcoming self-evaluation. Here, we build the self-appraisal comments using common work-related categories.

Then, we provide two possible answers to help you differentiate between negative and positive feedback. Our specific examples follow a competency structure you can adopt in your performance appraisal.

Achievements and Milestones

What goals or milestones have you achieved since the last self-assessment? List the specific achievements, describing your contribution to each project and task.  Insert comparable metrics that show your career growth and professional development.

Positive Self Appraisal Comments:

“Every day, I prepare group presentations, close at least two sales, and update management reports.”

“My monthly accomplishment as a customer service representative includes maintaining a customer satisfaction rating of 96% in the last quarter.”

Negative Self Appraisal Comments:

“In the past year, I struggled with multitasking and time management. I tend to lag behind when tackling complex problems. The delay has had a negative ripple effect on my duties for the past quarter.”

Areas of Growth

Are there any knowledge and skills gaps you need to address? For example, do you need to work on your time management skills, teamwork, creativity, social media, and problem-solving?

Positive Self Appraisal Comments:

“The employee churn skyrocketed in the last quarter, indicative of the stress team members have due to inadequate knowledge and skills for the job. In turn, we shall allocate $10,000 towards training and development in the next quarter.”

“I keep tabs on the latest industry trends, share them with the team, and apply them to my professional development.”

Negative Self Appraisal Comments:

“I attend two in-person events to grow my professional network and improve my communication skills. Still, I spend too much time networking and sometimes neglect my most important tasks.”

“I understand the importance of getting constructive feedback and using it in a timely manner for career growth. Only, I struggle to maintain a positive attitude when the feedback is regarding my consistent negative performance review.”

Learning and Adaptation

Think about things differently when evaluating team member performances.
Think about things differently when evaluating team member performances.

Self performance evaluation sample answers on adaptation and learning address your tolerance when tackling new business challenges. For example, do you use your strong teamwork skills to help your team members focus on company goals despite the growing market uncertainties?

Positive Self Appraisal Comments:

“Whenever my department embarks on a new project, I remind myself it is an opportunity for growth. In turn, I cooperate with my team members to meet our sales targets.”

“If I encounter a challenge when implementing new solutions, I use this chance to learn a new skill and have a positive impact on my team.”

Negative Self Appraisal Comments:

“My strong set of values and morals make me have a rigid attitude toward new perspectives. Since I tend to judge others harshly, I struggle to adapt to new ideas or work processes. “

Collaboration and Teamwork

An agency team collaborating efficiently.
An agency team collaborating efficiently.

If you're a top executive, think of how your subordinates see you. Do they rely on you for creative solutions or resent your micromanagement style? The self evaluation sample answers goals for collaboration and teams to help managers measure and improve these performance management categories.

Positive Self Appraisal Comments:

“I use my strong teamwork skills to collaborate and build positive work relations with my team members.”

“As a team leader, I always make time to coach my subordinates and offer appropriate guidance when making a difficult decision.”

Negative Self Appraisal Comments:

“Even though I am the team leader, I find delegation hard and waste time on administrative tasks instead of focusing on attaining core project management goals.”

Future Goals and Plans

Evaluate and assess goals and employee performance for reaching them.
Evaluate and assess goals and employee performance for reaching them.

Managers and employees must understand the organizational vision, mission, and objectives. Plus, they should know how they contribute to achieving these company goals. Overall, the employee self appraisal answers and examples should demonstrate how you align with these future goals and plans.

Positive Self Appraisal Comments:

“Every last day of the week, I review my job responsibilities against the set performance appraisal goals and use feedback from my superiors and my last self-assessment to guarantee a positive impact on the bottom line.”

“I have set SMART goals for my career progression. These goals align with the expectations of my superiors. I track my progress using readily available analytical tools.”

Negative Self Appraisal Comments:

“I have weak negotiation skills. And my past experiences show that my team loses at least two potential clients who never get to commit to our services and closing the deal.”

Continuous Improvement

Continuous improvement opens up the pathways to self-growth during employee self evaluations.
Continuous improvement opens up the pathways to self-growth during employee self evaluations.

Continuous improvement is critical in any organization. Managers use self appraisal answers examples to highlight areas in their career or organization for continuous improvement. Likewise, staff collect the self evaluation performance review sample answers to pinpoint their strengths and weaknesses in readiness for performance appraisal.

Positive Self Appraisal Comments:

“I am always looking for new and easier ways of getting things done. Here, I spot opportunities for improving our processes and assume leadership in pursuing necessary changes. ”

“I enjoy volunteering when new initiatives are geared toward continuous improvement. Indeed, my boss looks up to me for creativity and favorable possible outcomes.”

Negative Self Appraisal Comments:

“Past experiences show that brainstorming sessions and team discussions waste company time. We hardly generate any new ideas for continuous improvement. I think staff should start working independently and avoid making last-minute suggestions.”


Self assessment employee self evaluation sample answers on reflecting give managers and employees a chance to look back and reflect on their career growth. Typical self appraisal comments on reflection are about meeting targets, understanding job descriptions and standard operating procedures, and staying up-to-date with the latest career trends and innovative solutions.

Positive Self Appraisal Comments:

“My experience in the automotive industry has given me valuable insights, skills, and knowledge to help me rise up my corporate ladder. Certainly, my time at the sales office helped me hone my communication skills and time management. I look forward to sharing my knowledge with the rest of the team. ”

“Now that I've received positive feedback in my past performance appraisal, I look forward to improving performance management and attaining the company’s strategic objectives.”

Negative Self Appraisal Comments:

“My current position in the organization lacks any prospects for growth. I plan to quit my job immediately after I get a better offer from a competitor brand."

Do you notice the above self evaluation performance review sample answers are in response to the employees’ daily or weekly tasks?

For example, the positive feedback about closing two sales is in response to the job role of calling four clients each day with the aim of meeting the set sales targets. Then, use the above self appraisal comments to give constructive criticism and identify areas for improvement.

Final steps to leveling up your employee appraisals

For agency owners, self-evaluation emerges as a cornerstone for personal and organizational growth. By embracing self-assessment, you and your team can embark on a journey of continuous improvement, heightened self-awareness, and robust accountability.

Actionable Tips to Embrace and Enhance Self-Evaluation:

  • Set a Regular Evaluation Schedule: Mark your calendars for regular check-ins. Consistency is key to making self-evaluation a habit and not just a one-off exercise.
  • Embrace a Growth Mindset: Encourage your team to view self-evaluation as an opportunity for growth rather than a daunting task. Celebrate the progress, not just perfection.
  • Facilitate Open Communication: Foster an environment where feedback is welcomed and valued. This strengthens team relationships and enriches the evaluation process.
  • Provide the Right Tools and Resources: Equip your team with self-evaluation forms, guidelines, and examples to help them navigate the process efficiently.
  • Highlight Achievements and Address Challenges: Encourage your team to proudly acknowledge their achievements and confidently address areas needing improvement.
  • Align Individual Goals with Company Vision: Ensure that personal aspirations resonate with the agency’s objectives, creating a unified direction for growth.
  • Commit to Continuous Learning and Adaptation: Promote a culture where learning from challenges and adapting to changes is celebrated as much as achieving goals.
  • Reflect and Act: Encourage your team to reflect on their experiences and growth and to set actionable steps for future development.

As you integrate these practices, remember that self-evaluation is not just about assessing where you stand today — it’s about paving the way for where you and your agency can be tomorrow.

By fostering a culture that values introspection and proactive growth, you're setting the stage for enhanced performance and a more motivated, engaged, cohesive team. Let self-evaluation be your agency’s stepping stone to excellence.

We hope this quick guide can serve as a starting point in preparing self evaluation answers for managers and employees. Remember to download our detailed hiring and onboarding checklist for more tips on transforming your hiring process.

Happy performance reviewing!

Business operations consultant Juliana Marulanda
Juliana Marulanda is a business operations expert, speaker, and the founder of ScaleTime. With over 20 years of experience across Wall Street, the non-profit sector, technology startups, and family-owned businesses, she now helps service-based businesses.